[Chimp Spotting] Khoi Vinh Breaks Down His Design Process
Khoi Vinh, Design Director at NYTimes.com, analyzes his design process for the recently released Basic Maths Wordpress Theme. (view online)
MailChimp is a powerful, easy-to-use email marketing service. You design, me deliver.
[this posterous is run by amanda @ mailchimp]
Khoi Vinh, Design Director at NYTimes.com, analyzes his design process for the recently released Basic Maths Wordpress Theme. (view online)
#4 Mail Chimp
MailChimp is the best email marketing application out there to date. MailChimp allows you to build and manage email lists, customize and design your email campaigns in HTML, and track and analyze email marketing. With over 175,000 users on the service, its defiantly a win. Plus they also have a free plan if you are on a tight budget!
Email newsletters are hotter than ever.
They’re a great extension to your business’ communication toolkit and offer you and your clients an excellent channel by which you can reach potential and existing customers.
In this article, we’ll explore common design patterns of email newsletters and learn which approaches work well, so that you’ll be prepared to create one for yourself and your clients.
We’ve also included a compilation and analysis of different newsletter designs so that you can learn from them as well as tips on what to do and what not to do.
If you've ever sent an email campaign, you know that if your CSS is not coded inline, it is likely to get stripped out by email clients, which can make your email design pretty funky looking. Writing CSS inline can be time consuming, and repetitive. MailChimp has a CSS inline conversion tool built right in that will automatically transform all of your local styles into inline styles. Designers have found it so useful, we thought we'd share it with everyone else - even if you don't have a MailChimp account.
Copy/paste your email code below, click Convert It!, and we'll give you a more email friendly version ready for sending!
On one end of the spectrum, some companies say to themselves “we want our site to look like Apple’s. A really compelling image about our product, with a short explanation right up front.” They expect to impress their customer this way, and while this can actually help, it’s best to evaluate your own customers, objectives, and offerings to be sure this approach is right... On the other end of the spectrum are companies who want their home page to be more like Google. “Just really simple, with one interface element.” This clearly works well for Google, but here’s why... (via)
Over the past couple of years WordPress has grown into much more than just a blogging platform. People are now using it as a CMS (Content Management System) to power many different types of websites. Using WordPress more as a standard CMS often requires some creative thinking when building themes and setting up the structure of categories and content. In this article we present to you 12 very useful plugins that will give your WordPress install extended CMS functionality.
