MailChimp’s posterous

Want more clicks? Dan Zarrella's new data sug­gests that you should Tweet your links in after­noons, evenings and on week­ends.

Icons, logos, and brand images. If it's slapped on every other piece of corporate identity, a Twitter is not the place to cut slack. An image, like MailChimp's mascot below, can be used in the page design as well as the Twitter icon that accompanies every post. (via Fast Company)

MailChimp study finds Twitter Used More Frequently in Email Marketing Than Facebook

MailChimp recently analyzed more than 1 billion emails sent since January 2009 to track the inclusion of links to Twitter and Facebook. The data shows an 84% increase in email campaigns that include links to Twitter compared to a 66% increase in campaigns that feature Facebook. In 2008, neither site was linked in many email marketing campaigns - a mere 0.49% of users included any social media links in their emails.

We find Twitter, Facebook and email all serve very different purposes in our marketing strategy We use Twitter for short messages, Facebook for networking and email campaigns for in-depth information and updates. At MailChimp, we've always rolled our eyes at n00bs who proclaimed that instant messaging, then RSS, then blogs, then mobile, then was going to kill email What's important here is that they're *all* great tools for businesses to stay in touch with customers. And with MailChimp, you can mash up all those technologies into something even awesomer.

Atlanta, GA (PRWEB) September 17, 2009 -- MailChimp recently analyzed more than 1 billion emails sent since January 2009 to track the inclusion of links to Twitter and Facebook. The data shows an 84% increase in email campaigns that include links to Twitter compared to a 66% increase in campaigns that feature Facebook. In 2008, neither site was linked in many email marketing campaigns - a mere 0.49% of users included any social media links in their emails.

Percentage of MailChimp email campaigns including social links

What may be more interesting about the study, however, is that social media and email are being used to complement one another. In a 2008 survey by MarketingSherpa.com, 36% of respondents predicted that social media would gradually replace email as the primary way businesses communicate with their customers. Instead, MailChimp's research shows that the two are working very well together, with each adding its unique benefits.

"We find Twitter, Facebook and email all serve very different purposes in our marketing strategy," says Candace McWhirter of 7 Stages Theatre. "We use Twitter for short messages, Facebook for networking and email campaigns for in-depth information and updates."

Twitter was founded in 2006 and quickly grew into a social-media powerhouse, allowing people to share updates, links, photos and more. Unlike Facebook, where friends must mutually agree to share information, Twitter's public publishing platform allows businesses to monitor what their customers are saying about them.

MailChimp offers several tools marketers can use to integrate Twitter, Facebook and other social media sites into their email campaigns and online marketing strategies. Auto-tweet and URL-shortening features automatically shorten the links to users' email campaigns and then post to Twitter for them as soon as their campaigns are sent. Then, MailChimp will track how many times the campaign was tweeted and retweeted and by whom, adding the data to users' reports dashboard.

MailChimp has also released a special Twitter email template within their application. In the Twitter template, the right side-column displays the sender's Twitter information as well as their most recent tweets. The user can then edit the main column to include their regular newsletter content. This template allows MailChimp users to fully integrate Twitter into their email campaigns, and further promote their social media presence.

"At MailChimp, we've always rolled our eyes at n00bs who proclaimed that instant messaging, then RSS, then blogs, then mobile, then "myfacetwitter" was going to kill email," says Ben Chestnut, Co-Founder of MailChimp. "What's important here is that they're *all* great tools for businesses to stay in touch with customers. And with MailChimp, you can mash up all those technologies into something even awesomer."

About:
MailChimp, a leading do-it-yourself marketing service, provides tools to over 125,000 small businesses, design agencies, non-profits, restaurants, and e-Commerce organizations worldwide. Customers can create professional, eye-catching HTML emails in minutes with easy-to-use web based tools. MailChimp delivers more than 200 millions emails per month from over 70 countries and in 26 languages, including Cyrillic, Mandarin and Japanese.

4. Mail Chimp

What’s on the page?
This chimpanzee is not only adorable but intelligent. It is well verse with email marketing and also helps clients answer queries regarding their email system (it’s good!). If you are a follower, you would probably enjoy it’s chimpanzee-like behavior. We all like to see a consistent image being portrayed by brands. Mail Chimp is definitely one that has achieved that level of consistency.

One Cool Tweet

In a sentence?
A chimpanzee tweeting.

Mail Chimp does not even need to try – its culture is reflected perfectly in its website and through the Twitterverse.