Gmail Users Get Real-Time Updates in their Email Messages
Google Explains "Enhanced Email"
Apparently this feature has been in the works for some time, at least according to the timestamp on the Google Help explanation about "enhanced content," which shows its last update was in July of this year. The explanation reads:
If you're subscribed to receive email from certain senders, the messages you receive from them will be enhanced with an interactive gadget that has up-to-date content from their website (you'll also see an icon in your inbox identifying these messages).
For example, if you receive a Pregnancy Bulletin newsletter from Babycenter, you'll be able to view up-to-date content, including the baby name of the day, and browse though the current top 100 baby names within the message. Aside from the convenience of being able to interact with certain websites from inside Gmail, the branded content will help identify that your messages are legitimate and not spoofed (we'll only show branded content when the sender authenticates their mail). We're currently testing this with a small number of senders and will decide whether to make it widely available based on user and partner feedback.
